A website without a webmaster.
Describe what you want and Sorrel builds it — the pages, the menus, the look, all matched to your organization. Start from a blank page or bring the site you already have. You're live the moment you sign up, and nothing changes until you say so.
Type the change. See it before anyone else does.
No menus to hunt through, no design degree, no waiting on a volunteer who "knows the website." You write the change the way you'd say it out loud, Sprout — Sorrel's AI — makes it, and you get a preview to approve. That's the whole job.
You type
"Add a page for the fall fundraiser, put the date and a donate button up top, and link it from the menu."
Sorrel does
- · Writes a Fall Fundraiser page with your details
- · Puts the date and a Donate button at the top
- · Adds it to your menu
- · Shows you a preview — nothing's live yet
Two ways to start. Both take minutes.
New to having a website, or moving one you've had for years — Sorrel meets you where you are.
Start from a blank page
Tell Sorrel who you are in a sentence — "a regional land trust that runs cleanups and an annual gala" — and it writes you a real website: a homepage, the pages you need, your events, and a way to join. You pick the look; it fills in the rest.
Or bring the site you already have
Point Sorrel at your current website and it brings the whole thing over for you — your pages, your words, your photos — so you're not starting from nothing. You review every page before any of it goes live.
Everything a real website needs, none of the homework.
The parts that usually mean hiring someone — menus, a look that's yours, a site that works on a phone — come built in, and Sorrel keeps them in order for you.
Pages and menus, however you want them
Add as many pages as you like and arrange them into the menu that makes sense for your org — top-level links, tidy drop-downs underneath, a footer of its own. Your visitors find their way around the way you'd lay it out yourself.
A look that's yours, not everyone's
Pick from a gallery of looks — warm and classic, clean and modern, bold and civic — then make it your own with your colors, your fonts, and your logo. Two organizations on Sorrel don't end up with the same site.
A site that knows your members
Your upcoming events, your member directory, your join page — they pull straight from Sorrel and keep themselves current. Post an event and it shows up on the site; nobody has to remember to update a second place.
Looks right on a phone, automatically
Most of your visitors show up on a phone, so every Sorrel site is built to look right there from the start — no fiddling with a separate mobile version, no fixed-width pages from a decade ago.
Nothing goes live until you say so
Every change starts as a private draft you can look at first. When it's right, you publish — and only then do your visitors see it. No accidental updates, no holding your breath after you hit save.
Live the moment you sign up
Your site is real from day one at yourname.sorrelsites.com — nothing to install, no hosting to set up. Bring your own web address whenever you're ready, and everything you've built comes with it.
Pick a starting look. Make it unmistakably yours.
A garden club and a professional association shouldn't wear the same clothes. Start from a look that fits, then bend it to your colors, your fonts, and your logo.
Warm & classic
Friendly serif type and earthy color — community-first.
Clean & modern
Crisp, understated, lots of breathing room.
Bold & civic
High contrast and confident — built to rally.
Nature & calm
Soft greens and stone for conservation and care.
Elegant & editorial
A literary, magazine feel for a refined brand.
Heritage & stately
Deep greens and gold for institutions with history.
…and more besides. Whatever you start from, your colors, fonts, photos, and words make it yours.
Your website isn't a separate chore — it's part of Sorrel.
A website tool you buy on its own knows nothing about your members or your events. Sorrel's website is wired into the same place that holds them — so it updates itself instead of waiting on you.
Post once, it's everywhere
Add an event in Sorrel and it appears on your website's events page on its own — no copying details into a second place.
A directory that tends itself
Your member directory shows exactly who's chosen to be listed, and updates the moment a member changes their details.
One front door to join
People find you, sign up, and pay their dues right on the site — straight into the same Sorrel you run everything else from.
It's the same Sorrel that keeps your members and dues, runs your events, and holds your board's memory. Your whole organization in one place — your website included.
A few things people ask
- Do I need to know anything about building websites?
- No. Describe the change you want in plain words — "add a page for the fall fundraiser," "freshen up the homepage," "put the donate button up top" — and Sorrel makes it. You see a preview, and you publish when it looks right. There's no builder to learn and nobody to call.
- Can I change things myself after Sorrel builds it?
- Yes — that's the point. Edit any page directly, or just tell Sorrel what to change and watch it happen. Move sections around, swap a photo, rewrite a paragraph, add a page. It's your site; Sorrel just does the heavy lifting.
- Will my site look like every other Sorrel site?
- No. You start from a look you like, then make it yours with your colors, fonts, logo, photos, and words. Two organizations rarely end up looking anything alike — and you're never locked into the look you picked first.
- Can people join, register, and pay right on the site?
- Yes. Your join page, event sign-ups, and dues all live on the same site, connected to the rest of Sorrel — so a new member can find you, sign up, and pay without you stitching together separate tools.
- What happens to my events and members on the site?
- They keep themselves current. Your upcoming events and member directory pull straight from Sorrel, so when you post an event or a member updates their details, the website already knows — you never update the same thing twice.
- Can I use my own web address?
- Yes. You're live right away at yourname.sorrelsites.com, and you can connect your own web address whenever you're ready. Everything you've built comes with it — your work is never trapped.
See how the rest of Sorrel fits together on the home page or the pricing page.
Want a website that builds itself?
Sorrel is in final testing. Leave your email and we'll let you know the moment it opens.
Join the waitlist