Events that feel like a phone, not a packet.
Meeting nights, conferences, fundraisers, classes, reunions — whatever you run, Sorrel handles the announcements, the sign-ups, the check-in at the door, the polls and questions in the room, and the recap afterward. One place, every kind of event.
Every kind of event your organization runs.
From a Tuesday-night chapter meeting to a sold-out gala to a series of classes, it's the same Sorrel — set up in minutes, run from your phone.
Meetings & chapter nights
Your regular member meeting: send the reminder, take RSVPs, check people in at the door from your phone, then run a poll or take questions from the floor.
Conferences & multi-session days
A day with a dozen sessions: lay out the schedule, check people into each session, and let attendees ask questions about the talk they're actually in.
Fundraisers & galas
Sell tickets, cap the room and keep a waitlist, and collect a signed waiver — all before anyone walks in. The money goes straight to your account.
Classes, workshops & recurring programs
A weekly class or a monthly social: set it to repeat, and every session carries its own sign-ups and check-in. Members add it to their calendar in a tap.
Reunions & socials
Open it up so guests who aren't members yet can sign up too, then let everyone choose whether to show up on the attendee list, so people know who's coming.
Trainings & certifications
Ask the questions you need at sign-up, collect a waiver, and keep a clean roster of exactly who attended — the record you need for your files.
Online & hybrid
Hosting online? Share the meeting link, take RSVPs, and send the same announcements and after-event recap as any in-person event. Add it to a calendar in a tap.
What every event gets.
No add-ons, no upsell at the door. The whole toolkit comes with every plan, on every kind of event.
Announcements that find people
Write once; Sorrel sends it by email, text, and push based on what each member has opted in to and how urgent it is. The schedule change actually reaches the people who need it.
Live polls
Two taps to set one up, one tap to vote. Results stack up on the screen as people answer — no extra app for anyone to download.
Q&A that sorts itself
Members ask questions from their seats. Sorrel groups the duplicates together so you answer once and the answer shows up next to every version of the question.
Check-in from your phone
Scan tickets from your phone at the door, or look someone up by name and tap them in. Roster shows who's in and who's still on their way in real time.
An attendee list members run
Members decide whether they show up on the night's attendee list and on the public page. They flip it on and off themselves — nobody emails the office.
The recap writes itself
Hours after the event ends, Sorrel writes and sends a polished recap — the highlights, what was decided, what's next — to the people who came, the people who couldn't, or both. The thank-you email you always mean to send, sent.
A planner that runs the run-up.
The night is the easy part. Sorrel's event planner handles the weeks before — the checklist, the owners, the follow-ups — and remembers it all for next time.
Your spreadsheet becomes a plan
Paste last year's planning spreadsheet and Sprout, Sorrel's AI, turns it into a real checklist with owners and due dates — your "the way we've always done it" becomes a working plan in one paste.
The plan remembers how you ran it
Assign a task to a role — "Volunteer Coordinator" — and when you run the event again next year, it reassigns itself to whoever holds that role now. Turnover stops erasing how things get done.
Sprout suggests the next move
Mark "venue confirmed" and Sprout proposes the smart follow-ups — post the details to the event page, tell the people who registered — which you approve with a tap. It never acts on its own.
Meet members where they actually look.
Email reaches some of your members. Texts reach others. Push and WhatsApp reach the rest. Sorrel sends across all of them at once — it can even post to a Google Group you already run — and each member decides what they want where.
Email
For the people who live in their inbox.
Text message
For the schedule change at 4:55pm.
Push notification
Free and instant, from the Sorrel app on their phone.
WhatsApp
For the chapters and groups that already live there.
The 30 versions of the same question? Answered once.
When members are asking questions from the floor, "when does the renewal go up?" and "how much more next year?" and "what's the new dues amount?" are the same question. Sorrel groups them together so you write one answer — and every version of the question gets it.
It's the same idea everywhere in Sorrel: it figures out who needs to know and reaches them on the right channel, writes the recap, groups the questions — the software does the busywork, you do the part that needs a human.
Grouped question
When do dues go up next year?
- "how much more are we paying next year"
- "is the dues hike still happening in jan"
- "what's the new rate"
- "when does the renewal go up"
Your answer
Dues move to $85 starting with January renewals. The board voted last month — minutes are in the member portal.
Running a board, not just events?
The same Sorrel keeps your minutes, motions, and follow-ups straight — so nothing decided in the room falls through the cracks afterward.
A few things people ask
- Do members need to make a password?
- No. Members tap a link in their email or text message and they're in — nothing to remember and nothing to reset. It's the way most apps do it now, and grandparents tend to like it just fine.
- Do members have to install an app?
- No. Sorrel works in any web browser. Members who want push notifications and a tap-from-the-home-screen experience can add Sorrel to their phone in one tap — but everything works the same in a browser if they'd rather not.
- Can we send to just a chapter or a committee?
- Yes. Pick the group from a drop-down — chapter, committee, ticket holders, anyone with a custom tag — and you'll see exactly how many will receive it before you send.
- What about members who don't want texts?
- Members choose, per channel, what they want to hear about. If they've muted texts about social events but kept texts for urgent updates, Sorrel honors that automatically — and shows you who'll actually be reached before you press send.
- Will we know who got the message?
- Yes. Every announcement comes with a delivery report — how many landed, how many bounced, and which channel did the heavy lifting. No more wondering whether the email blast made it.
See how the rest of Sorrel fits together on the home page or the pricing page.
Want event nights that feel like this?
Sorrel is in final testing. Leave your email and we'll let you know the moment it opens.
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