SorrelSites vs Wild Apricot
Both can run your membership. Only one moves you in for free and updates your website for you. Wild Apricot has two decades of features — and a website tool its own users find hard to work with.
Incumbent (2006), now part of Momentive (acquired Personify, Jan 2026)
Is SorrelSites a better fit than Wild Apricot for a small organization?
For most small organizations leaving Wild Apricot, the deciding difference is not the feature list — it is that SorrelSites does the moving and the website work for you, and charges only for members who are actually active. Wild Apricot is cheaper at the very low end and has twenty years of features behind it. SorrelSites starts at $99 a month for up to 100 active members, month to month, with no setup fee and no cut of your dues.
Who the AI actually serves
- SorrelSites
- Sprout, SorrelSites' AI, does the org's real work — it drafts board minutes, event pages, and website updates for you to approve, and it welcomes people curious about joining in your org's voice. Behind the scenes it also moves you in and rebuilds your website; later you change your site just by describing it, preview first, then publish.
- Wild Apricot
- Its parent's MomentiveIQ AI is built to score and sort your members, not to serve them — and it won't welcome people curious about joining, move you in, or change your website for you.
Moving in
- SorrelSites
- Sprout rebuilds your website and maps your member list for you to approve — free. And if something didn't come across the way you wanted, a real person here fixes it with you.
- Wild Apricot
- You bring your data over yourself; the website tool is widely described as hard to work with.
Changing your website
- SorrelSites
- Type the change you want, see a preview, and publish when you're ready.
- Wild Apricot
- A website tool that long-time users call hard to work with.
What it costs
- SorrelSites
- One clear price, month to month. (Final numbers on our pricing page.)
- Wild Apricot
- Free for 50 contacts, ~$66/mo at 100 contacts, up to ~$720/mo at 50k.
Reaching your members
- SorrelSites
- Reach members by email, text, and push — each member picks the channels they want.
- Wild Apricot
- Email newsletters, one address per contact.
What each volunteer can see
- SorrelSites
- Set each volunteer to Owner, Admin, Editor, or Viewer — they see only what their role allows.
- Wild Apricot
- Everyone with access sees largely the same thing.
Fees on your dues
- SorrelSites
- No fees on your dues — you pay your processor, nothing extra to us.
- Wild Apricot
- Around a 20% surcharge reported for non-Personify payment processors.
Getting help
- SorrelSites
- Real, responsive help on every plan — even the smallest group gets it.
- Wild Apricot
- Self-serve support only — in-product chat Mon–Thu 9–7, Fri 10–5 ET, no live phone, and reviews report multi-day waits.
SorrelSites points its AI at the organization's own work — drafting board minutes, event pages and website updates for a person to approve — while Wild Apricot's parent markets MomentiveIQ as a way to score and sort members.
SorrelSites rebuilds your website and maps your member list for you to approve at no charge; moving to Wild Apricot means bringing your data over yourself, into a website tool its own long-time users describe as hard to work with.
SorrelSites costs $99 a month for up to 100 active members and $199 for up to 300, billed month to month; Wild Apricot is free up to 50 contacts and about $66 a month at 100 contacts, rising to roughly $720 a month at 50,000. The two prices count different things — Wild Apricot's tiers count every contact in the database, while SorrelSites counts only members whose membership is currently active, so lapsed members and captured contacts do not push you into a bigger plan.
SorrelSites lets you set each volunteer to Owner, Admin, Editor or Viewer so they see only what their role allows, whereas in Wild Apricot everyone with admin access sees largely the same thing.
SorrelSites takes no cut of your dues — payments land in your organization's own Stripe account and you pay your processor directly — while Wild Apricot users report a surcharge of roughly 20% for using a payment processor other than Personify's.
SorrelSites includes real help on every plan, including the smallest; Wild Apricot offers self-serve support with in-product chat Monday–Thursday 9–7 and Friday 10–5 ET, no live phone line, and reviews reporting multi-day waits.
When is Wild Apricot the better choice?
Sometimes it is, and we'd rather you land in the right place than the wrong one. Wild Apricot can be the better choice if:
- You want the cheapest credible all-in-one at the very low end and your needs are simple.
- You'd rather have 20 years of features and a familiar name than a fresh start where Sprout does the busywork.
Looking at other options too? See our pricing or how switching works.
See why organizations choose SorrelSites over Wild Apricot
SorrelSites is in final testing. Join the waitlist and we'll let you know the moment it opens — Sprout will move you in and build your website for you.
Join the waitlist