Sorrel vs Wild Apricot

Both can run your membership. Only one moves you in for free and updates your website for you. Wild Apricot has two decades of features — and a website tool its own users find hard to work with.

Incumbent (2006), now part of Momentive (acquired Personify, Jan 2026)

Head to head

Comparison of Sorrel and Wild Apricot
	Sorrel	Wild Apricot
What the AI actually does	Does the busywork for you: Sprout, Sorrel's AI, rebuilds your website from your old site and maps your member list for you to approve, and later you change your site just by describing the change — you see a preview first, then publish when you're ready.	Its parent's MomentiveIQ AI is built to score and analyze your members. It isn't built to move you in or change your website — so the everyday work stays on your plate.
Moving in	Sprout rebuilds your website and maps your member list for you to approve — free, often in minutes, not weeks.	You bring your data over yourself; the website tool is widely described as hard to work with.
Changing your website	Type the change you want, see a preview, and publish when you're ready.	A website tool that long-time users call hard to work with.
What it costs	One clear price, month to month. (Final numbers on our pricing page.)	Free for 50 contacts, ~$66/mo at 100 contacts, up to ~$720/mo at 50k.
Reaching your members	Reach members by email, text, and push — each member picks the channels they want.	Email newsletters, one address per contact.
What each volunteer can see	Set each volunteer to Owner, Admin, Editor, or Viewer — they see only what their role allows.	Everyone with access sees largely the same thing.
Fees on your dues	No fees on your dues — you pay your processor, nothing extra to us.	Around a 20% surcharge reported for non-Personify payment processors.
Getting help	Real, responsive help on every plan — even the smallest group gets it.	Support reported as degraded post-acquisition (Mon–Fri, 10–5 ET).

What the AI actually does

Sorrel: Does the busywork for you: Sprout, Sorrel's AI, rebuilds your website from your old site and maps your member list for you to approve, and later you change your site just by describing the change — you see a preview first, then publish when you're ready.
Wild Apricot: Its parent's MomentiveIQ AI is built to score and analyze your members. It isn't built to move you in or change your website — so the everyday work stays on your plate.

Moving in

Sorrel: Sprout rebuilds your website and maps your member list for you to approve — free, often in minutes, not weeks.
Wild Apricot: You bring your data over yourself; the website tool is widely described as hard to work with.

Changing your website

Sorrel: Type the change you want, see a preview, and publish when you're ready.
Wild Apricot: A website tool that long-time users call hard to work with.

What it costs

Sorrel: One clear price, month to month. (Final numbers on our pricing page.)
Wild Apricot: Free for 50 contacts, ~$66/mo at 100 contacts, up to ~$720/mo at 50k.

Reaching your members

Sorrel: Reach members by email, text, and push — each member picks the channels they want.
Wild Apricot: Email newsletters, one address per contact.

What each volunteer can see

Sorrel: Set each volunteer to Owner, Admin, Editor, or Viewer — they see only what their role allows.
Wild Apricot: Everyone with access sees largely the same thing.

Fees on your dues

Sorrel: No fees on your dues — you pay your processor, nothing extra to us.
Wild Apricot: Around a 20% surcharge reported for non-Personify payment processors.

Getting help

Sorrel: Real, responsive help on every plan — even the smallest group gets it.
Wild Apricot: Support reported as degraded post-acquisition (Mon–Fri, 10–5 ET).

Is Sorrel right for you? Sometimes the answer is no.

We'd rather you land in the right place than the wrong one. Wild Apricot can be the better choice if:

You want the cheapest credible all-in-one at the very low end and your needs are simple.
You'd rather have 20 years of features and a familiar name than a fresh start where the software does the busywork.

Looking at other options too? See our pricing or how switching works.

See why organizations choose Sorrel over Wild Apricot

Sorrel is in final testing. Join the waitlist and we'll let you know the moment it opens — we'll move you in and build your website for you.

Join the waitlist