Sorrel vs MemberClicks

Both can run your membership. Only one moves you in for free and updates your website for you. MemberClicks is built for mid-size trade associations that want everything bundled — and it comes with quote-based pricing and contracts that punish you for leaving. Sorrel is the opposite.

Association management system, now part of Momentive (was Personify)

Head to head

Comparison of Sorrel and MemberClicks
	Sorrel	MemberClicks
What the AI actually does	Does the busywork for you: Sprout, Sorrel's AI, rebuilds your website from your old site and maps your member list for you to approve, and later you change your site just by describing the change — you see a preview first, then publish when you're ready.	Its parent's MomentiveIQ is a new AI effort pointed at scoring and analyzing members — not at moving you in or changing your website. The busywork is still yours to do.
Knowing the price up front	One clear, published price — no 'contact sales.' (See our pricing page.)	Quote-based; roughly $3,108–$7,188/yr per third-party estimates.
Being free to leave	Month to month, with no penalty if you ever decide to leave.	Contracts reported as punishing — including an 80% penalty to cancel and 60 days' notice required.
Changing your website	Type the change you want, see a preview, and publish — no code, no webmaster.	Website edits reported to require HTML/CSS.
Moving in	Sprout rebuilds your website and maps your member list for you to approve — free, often in minutes.	Getting set up is quote-based and high-touch.
Setup fees	No setup fees, ever.	Setup is quoted (figures vary by source).

What the AI actually does

Sorrel: Does the busywork for you: Sprout, Sorrel's AI, rebuilds your website from your old site and maps your member list for you to approve, and later you change your site just by describing the change — you see a preview first, then publish when you're ready.
MemberClicks: Its parent's MomentiveIQ is a new AI effort pointed at scoring and analyzing members — not at moving you in or changing your website. The busywork is still yours to do.

Knowing the price up front

Sorrel: One clear, published price — no 'contact sales.' (See our pricing page.)
MemberClicks: Quote-based; roughly $3,108–$7,188/yr per third-party estimates.

Being free to leave

Sorrel: Month to month, with no penalty if you ever decide to leave.
MemberClicks: Contracts reported as punishing — including an 80% penalty to cancel and 60 days' notice required.

Changing your website

Sorrel: Type the change you want, see a preview, and publish — no code, no webmaster.
MemberClicks: Website edits reported to require HTML/CSS.

Moving in

Sorrel: Sprout rebuilds your website and maps your member list for you to approve — free, often in minutes.
MemberClicks: Getting set up is quote-based and high-touch.

Setup fees

Sorrel: No setup fees, ever.
MemberClicks: Setup is quoted (figures vary by source).

Is Sorrel right for you? Sometimes the answer is no.

We'd rather you land in the right place than the wrong one. MemberClicks can be the better choice if:

You're a mid-size trade association that specifically wants the Higher Logic community or LMS plus a job board in one ecosystem.
You're committed to the broader Momentive ecosystem and bundled breadth matters more than published, month-to-month pricing.

Looking at other options too? See our pricing.

See why organizations choose Sorrel over MemberClicks

Sorrel is in final testing. Join the waitlist and we'll let you know the moment it opens — we'll move you in and build your website for you.

Join the waitlist