Sorrel vs Novi AMS

Both can run your membership. Only one moves you in for free and updates your website for you. Novi is loved by associations that live in QuickBooks — but it leans on a separate accounting subscription, and admins say it barely works on a phone.

Association management built around QuickBooks, independent (2015)

Head to head

Comparison of Sorrel and Novi AMS
	Sorrel	Novi AMS
What the AI actually does	Does the busywork for you: Sprout, Sorrel's AI, rebuilds your website from your old site and maps your member list for you to approve, and later you change your site just by describing the change — you see a preview first, then publish when you're ready.	Its AI is light and mostly arrives through add-ons — it won't move you in or change your website for you.
Moving in	Sprout rebuilds your website and maps your member list for you to approve — free, often in minutes.	Onboarding is high-touch — often a months-long setup, with fees from about $2,000 to $20,000.
On your phone	Run your organization from your phone — the admin works on mobile.	Admins say you can barely use the back end from a phone.
Keeping the books	Dues and payments are built in — no separate accounting subscription required.	Built around QuickBooks Online, which you pay for separately (about $1,080/yr).
Changing your website	Type the change you want, see a preview, and publish when you're ready.	The site is fairly restrictive on what you can change.
What it costs	One clear price, month to month. (Final numbers on our pricing page.)	Around $755/mo to start, scaling by your revenue, plus setup.

What the AI actually does

Sorrel: Does the busywork for you: Sprout, Sorrel's AI, rebuilds your website from your old site and maps your member list for you to approve, and later you change your site just by describing the change — you see a preview first, then publish when you're ready.
Novi AMS: Its AI is light and mostly arrives through add-ons — it won't move you in or change your website for you.

Moving in

Sorrel: Sprout rebuilds your website and maps your member list for you to approve — free, often in minutes.
Novi AMS: Onboarding is high-touch — often a months-long setup, with fees from about $2,000 to $20,000.

On your phone

Sorrel: Run your organization from your phone — the admin works on mobile.
Novi AMS: Admins say you can barely use the back end from a phone.

Keeping the books

Sorrel: Dues and payments are built in — no separate accounting subscription required.
Novi AMS: Built around QuickBooks Online, which you pay for separately (about $1,080/yr).

Changing your website

Sorrel: Type the change you want, see a preview, and publish when you're ready.
Novi AMS: The site is fairly restrictive on what you can change.

What it costs

Sorrel: One clear price, month to month. (Final numbers on our pricing page.)
Novi AMS: Around $755/mo to start, scaling by your revenue, plus setup.

Is Sorrel right for you? Sometimes the answer is no.

We'd rather you land in the right place than the wrong one. Novi AMS can be the better choice if:

Your treasurer runs every dues invoice through QuickBooks Online in real time — Novi's two-way QuickBooks sync is genuinely best-in-class.
You're a trade association with corporate memberships and accounting is the center of everything.

Looking at other options too? See our pricing.

See why organizations choose Sorrel over Novi AMS

Sorrel is in final testing. Join the waitlist and we'll let you know the moment it opens — we'll move you in and build your website for you.

Join the waitlist