SorrelSites vs Novi AMS

Both can run your membership. Only one moves you in for free and updates your website for you. Novi is loved by associations that live in QuickBooks — but it leans on a separate accounting subscription, and admins say it barely works on a phone.

Association management built around QuickBooks, independent (2015)

Is SorrelSites a better fit than Novi AMS for a small organization?

For most small organizations, yes — SorrelSites is the better fit, because Novi AMS is built for trade associations that run their accounting through QuickBooks Online, and it prices and onboards accordingly. Where that description genuinely fits, Novi AMS is strong: its two-way QuickBooks Online sync is best-in-class, and its support is reported to come back in about 20 minutes. But Novi AMS is priced by your organization's revenue, with a setup fee on top and a separate QuickBooks Online subscription you pay for as well. SorrelSites is $99 a month for up to 100 active members, month to month, with no setup fee, no separate accounting subscription, and no cut of your dues.

Comparison of SorrelSites and Novi AMS
	SorrelSites	Novi AMS
Who the AI actually serves	Sprout, SorrelSites' AI, does the org's real work — it drafts board minutes, event pages, and website updates for you to approve, and it welcomes people curious about joining in your org's voice. Behind the scenes it also moves you in and rebuilds your website; later you change your site just by describing it, preview first, then publish.	Its AI is light and mostly arrives through add-ons — it won't welcome people curious about joining, move you in, or change your website for you.
Moving in	Sprout rebuilds your website and maps your member list for you to approve — free. And if something didn't come across the way you wanted, a real person here fixes it with you.	Onboarding is high-touch — often a months-long setup, with fees from about $2,000 to $20,000.
On your phone	Run your organization from your phone — the admin works on mobile.	Admins say you can barely use the back end from a phone.
Keeping the books	Dues and payments are built in — no separate accounting subscription required.	Built around QuickBooks Online, which you pay for separately (about $1,080/yr).
Changing your website	Type the change you want, see a preview, and publish when you're ready.	The site is fairly restrictive on what you can change.
What it costs	One clear price, month to month. (Final numbers on our pricing page.)	Around $755/mo to start, scaling by your revenue, plus setup.

Who the AI actually serves

SorrelSites: Sprout, SorrelSites' AI, does the org's real work — it drafts board minutes, event pages, and website updates for you to approve, and it welcomes people curious about joining in your org's voice. Behind the scenes it also moves you in and rebuilds your website; later you change your site just by describing it, preview first, then publish.
Novi AMS: Its AI is light and mostly arrives through add-ons — it won't welcome people curious about joining, move you in, or change your website for you.

Moving in

SorrelSites: Sprout rebuilds your website and maps your member list for you to approve — free. And if something didn't come across the way you wanted, a real person here fixes it with you.
Novi AMS: Onboarding is high-touch — often a months-long setup, with fees from about $2,000 to $20,000.

On your phone

SorrelSites: Run your organization from your phone — the admin works on mobile.
Novi AMS: Admins say you can barely use the back end from a phone.

Keeping the books

SorrelSites: Dues and payments are built in — no separate accounting subscription required.
Novi AMS: Built around QuickBooks Online, which you pay for separately (about $1,080/yr).

Changing your website

SorrelSites: Type the change you want, see a preview, and publish when you're ready.
Novi AMS: The site is fairly restrictive on what you can change.

What it costs

SorrelSites: One clear price, month to month. (Final numbers on our pricing page.)
Novi AMS: Around $755/mo to start, scaling by your revenue, plus setup.

SorrelSites aims its AI at the organization's own work — Sprout drafts board minutes, event pages and website updates for a person to approve, and it rebuilds your website and maps your member list during the move — whereas Novi AMS's AI does not move you in from your old system or change your website for you.

SorrelSites moves you in at no charge, with Sprout rebuilding your website and mapping your member list for you to approve and a real person fixing anything that didn't come across the way you wanted; moving onto Novi AMS is a high-touch onboarding that often runs for months and carries a setup fee on top.

SorrelSites' admin works on a phone, so you can run your organization from one; Novi AMS admins say you can barely use its back end from a phone.

SorrelSites builds dues and payments in and requires no separate accounting subscription, while Novi AMS is built around QuickBooks Online, which you pay for separately.

With SorrelSites you change your website by describing the change, previewing it, and publishing when you're ready; Novi AMS's site is fairly restrictive about what you can change.

SorrelSites costs $99 a month for up to 100 active members, $199 for up to 300 and $399 for up to 750, billed month to month with no setup fee, while Novi AMS is priced by your organization's revenue, plus setup. The two prices count different things — Novi AMS's price scales with your organization's revenue, while SorrelSites' tiers count only memberships that are currently active, so lapsed members and captured contacts do not push you into a bigger plan.

When is Novi AMS the better choice?

Sometimes it is, and we'd rather you land in the right place than the wrong one. Novi AMS can be the better choice if:

Your treasurer runs every dues invoice through QuickBooks Online in real time — Novi's two-way QuickBooks sync is genuinely best-in-class.
You're a trade association with corporate memberships and accounting is the center of everything.

Looking at other options too? See our pricing or how switching works.

See why organizations choose SorrelSites over Novi AMS

SorrelSites is in final testing. Join the waitlist and we'll let you know the moment it opens — Sprout will move you in and build your website for you.

Join the waitlist