SorrelSites vs Novi AMS

Both can run your membership. Only one keeps running when your board does, moving you in for free and updating your website for you. Novi is loved by associations that live in QuickBooks — but it leans on a separate accounting subscription, and admins say it barely works on a phone.

Association management built around QuickBooks, independent (2015)

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Is SorrelSites a better fit than Novi AMS for a small organization?

For most small organizations, yes — SorrelSites is the better fit, because Novi AMS is built for trade associations that run their accounting through QuickBooks Online, and it prices and onboards accordingly. Where that description genuinely fits, Novi AMS is strong: its two-way QuickBooks Online sync is best-in-class, and its support is reported to come back in about 20 minutes. But Novi AMS is priced by your organization's revenue, with a setup fee on top and a separate QuickBooks Online subscription you pay for as well. SorrelSites is $99 a month for up to 100 active members, month to month, with no setup fee, no separate accounting subscription, and no cut of your dues. SorrelSites also runs the board itself — Sprout drafts the minutes with motions and votes on the record, approved minutes lock, and follow-ups chase their owners — where Novi AMS tracks committee rosters, terms and attendance but leaves minutes, motions and follow-ups in documents and email.

Comparison of SorrelSites and Novi AMS
	SorrelSites	Novi AMS
Who the AI actually serves	Sprout, SorrelSites' AI, does the org's real work — it drafts board minutes, event pages, and website updates for you to approve, and it welcomes people curious about joining in your org's voice. Behind the scenes it also moves you in and reimagines your website — it asks four short questions about what the site should do and builds the new design from your answers; afterward you change your site just by describing it, preview first, then publish.	Its AI is light and mostly arrives through add-ons — it won't welcome people curious about joining, move you in, or change your website for you.
Running the board	Your board runs here too. Sprout drafts the minutes — motions, votes, and action items on the record — from your notes, a transcript, or the recap email you forward to your organization's own Sprout address. Approved minutes lock, follow-ups chase their owners, and every new director gets a briefing built from the last year of minutes.	Committee rosters with terms and attendance — but minutes, motions, and follow-ups stay in documents and email.
Planning & running events	Paste last year's planning spreadsheet and Sprout turns it into a live checklist with owners and due dates. On the day, check people in by QR from your phone — per session, on a conference day — and push announcements, run live polls, and take floor questions from one screen, with no second app. The thank-you sends itself afterward, and the plan stays with your organization, not on a volunteer's laptop.	Event registration ties into QuickBooks, but nothing turns last year's plan into this year's checklist.
Moving in	Sprout reimagines your website and maps your member list — one of the designs it offers is the closest match to the look you have now. Free, for you to approve. And if something didn't come across the way you wanted, a real person here fixes it with you.	Onboarding is high-touch — often a months-long setup, with fees from about $2,000 to $20,000.
On your phone	Run your organization from your phone — the admin works on mobile.	Admins say you can barely use the back end from a phone.
Keeping the books	Dues and payments are built in — no separate accounting subscription required.	Built around QuickBooks Online, which you pay for separately (about $1,080/yr).
Changing your website	Type the change you want, see a preview, and publish when you're ready.	The site is fairly restrictive on what you can change.
What it costs	$99 a month for up to 100 active members, $199 for up to 300, $399 for up to 750, $699 for up to 2,000.	Around $755/mo to start, scaling by your revenue, plus setup.

Who the AI actually serves

SorrelSites: Sprout, SorrelSites' AI, does the org's real work — it drafts board minutes, event pages, and website updates for you to approve, and it welcomes people curious about joining in your org's voice. Behind the scenes it also moves you in and reimagines your website — it asks four short questions about what the site should do and builds the new design from your answers; afterward you change your site just by describing it, preview first, then publish.
Novi AMS: Its AI is light and mostly arrives through add-ons — it won't welcome people curious about joining, move you in, or change your website for you.

Running the board

SorrelSites: Your board runs here too. Sprout drafts the minutes — motions, votes, and action items on the record — from your notes, a transcript, or the recap email you forward to your organization's own Sprout address. Approved minutes lock, follow-ups chase their owners, and every new director gets a briefing built from the last year of minutes.
Novi AMS: Committee rosters with terms and attendance — but minutes, motions, and follow-ups stay in documents and email.

Planning & running events

SorrelSites: Paste last year's planning spreadsheet and Sprout turns it into a live checklist with owners and due dates. On the day, check people in by QR from your phone — per session, on a conference day — and push announcements, run live polls, and take floor questions from one screen, with no second app. The thank-you sends itself afterward, and the plan stays with your organization, not on a volunteer's laptop.
Novi AMS: Event registration ties into QuickBooks, but nothing turns last year's plan into this year's checklist.

Moving in

SorrelSites: Sprout reimagines your website and maps your member list — one of the designs it offers is the closest match to the look you have now. Free, for you to approve. And if something didn't come across the way you wanted, a real person here fixes it with you.
Novi AMS: Onboarding is high-touch — often a months-long setup, with fees from about $2,000 to $20,000.

On your phone

SorrelSites: Run your organization from your phone — the admin works on mobile.
Novi AMS: Admins say you can barely use the back end from a phone.

Keeping the books

SorrelSites: Dues and payments are built in — no separate accounting subscription required.
Novi AMS: Built around QuickBooks Online, which you pay for separately (about $1,080/yr).

Changing your website

SorrelSites: Type the change you want, see a preview, and publish when you're ready.
Novi AMS: The site is fairly restrictive on what you can change.

What it costs

SorrelSites: $99 a month for up to 100 active members, $199 for up to 300, $399 for up to 750, $699 for up to 2,000.
Novi AMS: Around $755/mo to start, scaling by your revenue, plus setup.

SorrelSites aims its AI at the organization's own work — Sprout drafts board minutes, event pages and website updates for a person to approve, and it reimagines your website — asking four short questions about what the site should do and building the new design from those answers — and maps your member list during the move — whereas Novi AMS's AI does not move you in from your old system or change your website for you.

SorrelSites runs the board itself — Sprout drafts minutes with motions, votes and action items on the record, approved minutes lock, and every new director gets a briefing built from the last year of minutes — while Novi AMS tracks committee rosters, terms and attendance but leaves minutes, motions and follow-ups in documents and email.

SorrelSites turns last year's event-planning spreadsheet into a live checklist with owners and due dates and runs the event day — check-in, announcements, live polls, floor Q&A — from one screen, while Novi AMS covers event registration but has nothing that turns last year's plan into this year's checklist.

SorrelSites moves you in at no charge, with Sprout reimagining your website, offering the closest look in its catalog to the colors and type on the site today, and mapping your member list for you to approve and a real person fixing anything that didn't come across the way you wanted; moving onto Novi AMS is a high-touch onboarding that often runs for months and carries a setup fee on top.

SorrelSites' admin works on a phone, so you can run your organization from one; Novi AMS admins say you can barely use its back end from a phone.

SorrelSites builds dues and payments in and requires no separate accounting subscription, while Novi AMS is built around QuickBooks Online, which you pay for separately.

With SorrelSites you change your website by describing the change, previewing it, and publishing when you're ready; Novi AMS's site is fairly restrictive about what you can change.

SorrelSites' paid plans cost $99 a month for up to 100 active members, $199 for up to 300 and $399 for up to 750, billed month to month with no setup fee, while Novi AMS is priced by your organization's revenue, plus setup. The two prices count different things — Novi AMS's price scales with your organization's revenue, while SorrelSites' tiers count only memberships that are currently active, so lapsed members and captured contacts do not push you into a bigger plan.

A closer look

From the meeting to the record.

Sprout drafts your minutes for you to review. Here is how a motion and its vote appear in the record.

A motion recorded in the minutes as a structured card: the motion text, a Passed badge, the vote (for 9, against 0, abstain 0), who moved it and who seconded, and its Source opened to show the transcript lines it was drawn from. — Real screenshot. Example organization, sample data.

When is Novi AMS the better choice?

Sometimes it is, and we'd rather you land in the right place than the wrong one. Novi AMS can be the better choice if:

Your treasurer runs every dues invoice through QuickBooks Online in real time — Novi's two-way QuickBooks sync is genuinely best-in-class.
You're a trade association with corporate memberships and accounting is the center of everything.

Looking at other options too? See our pricing or the move-in story.

How the move from Novi AMS works

Moving in is included — no moving fee, no setup fee — and Sprout does the carrying, so you're checking the work, not re-typing it.

The member import's mapping review, step 4 of 6: each column of the uploaded export beside what Sprout proposed for it — built-in fields matched, a membership-level column set to enrol on a plan, an Organization column mapped to a custom field — with the real first row as a sample and what Sprout found in the column (its type, how many values, how full it is). — Every column of the old export, read and matched: the membership level enrolled on a plan, the unknown columns proposed as new fields for you to accept. Real screenshot. Example organization, sample data.

Export your data from Novi AMS
In Novi, go to Members and use the Export icon to download your list as a CSV file — you can choose just the columns you need. It's all yours to take with you, and that's what Sprout brings across for you.
Start your free trial
Fourteen days, no card. Confirm your email and your site is live right away at yourname.sorrelsites.com — nothing to install.
Let Sprout do the moving
Hand Sprout your member file and point it at your old site. It lists every page it finds so you tick what comes with you, brings that across, and reimagines it — then shows you a preview. You're checking the work, not re-typing it.
Review and go live
Look it over and change anything you like. If something didn't come across the way you wanted, say so — a real person here will fix it with you. Publish when you're happy, and add your own web address whenever you're ready.

And you're not doing it alone.

If something didn't come across the way you wanted, tell us while you're settling in and a real person here will get in and fix it with you — no charge, no ticket to file. Email support@joinsorrel.com.

Leaving something else, or not sure yet? The move-in story covers what carries over whoever you're coming from.

SorrelSites and Novi AMS: common questions

How do we get our data out of Novi AMS?

Export your data from Novi AMS. In Novi, go to Members and use the Export icon to download your list as a CSV file — you can choose just the columns you need. It's all yours to take with you, and that's what Sprout brings across for you.

See it next to Novi AMS, using the work you do

Bring your members, your dues and the tasks that keep coming back. We'll walk through the work together and give you an honest answer about fit, including when staying put is the right call.

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